





Before implementing strategic digital solutions, WOW Sanitary Pads had limited online visibility, reaching only 40% of its potential target audience. Most sales were generated through offline distribution channels, with minimal contributions from online platforms.

After adopting a strategic approach involving social media engagement, targeted advertising, and a refreshed online presence, WOW Sanitary Pads saw a dramatic transformation. Social media now drives 93.5% of sales, showcasing the power of consistent online interactions and tailored campaigns. The brand successfully expanded its reach, gained new customers, and built trust and loyalty among its audience.

Wow has significantly enhanced its social media presence and performance marketing strategy by adopting a data-driven approach. Performance marketing campaigns were optimized for better targeting and higher ROI. By leveraging paid social media ads and retargeting strategies, Wow has successfully increased conversions, turning followers into loyal customers and boosting overall sales. This integrated approach has solidified the brand’s position in the market and ensured consistent growth.

Before implementing strategic digital solutions, WOW Sanitary Pads had limited online visibility, reaching only 40% of its potential target audience. Most sales were generated through offline distribution channels, with minimal contributions from online platforms.

After adopting a strategic approach involving social media engagement, targeted advertising, and a refreshed online presence, WOW Sanitary Pads saw a dramatic transformation. Social media now drives 93.5% of sales, showcasing the power of consistent online interactions and tailored campaigns. The brand successfully expanded its reach, gained new customers, and built trust and loyalty among its audience.

Wow has significantly enhanced its social media presence and performance marketing strategy by adopting a data-driven approach. Performance marketing campaigns were optimized for better targeting and higher ROI. By leveraging paid social media ads and retargeting strategies, Wow has successfully increased conversions, turning followers into loyal customers and boosting overall sales. This integrated approach has solidified the brand’s position in the market and ensured consistent growth.